The automotive cockpit electronics market is being driven by the ever-increasing demand for comfort features and
improved safety in the automobiles. Plus, a broad spectrum of sensors is
being introduced with amenities for modern-day automotive control.
As such, upgraded vehicle infotainment systems and connected cars are
being emphasized on by market players. They are inclusive of Delphi
Automotive Plc, Continental AG, Clarion Company Ltd., Visteon
Corporation, Robert Bosch GmbH, DENSO Corporation, and Harman
International Industries, Inc.
What are the Key Takeaways from automotive cockpit electronics market?
- Head-up displays hold the largest market share with respect to value and volume
due to an extensive demand for luxury and premium passenger cars. - By end-market, luxury passenger cars are expected to be the quickest
growing sector. As stated above, hoards of OEMs are onto the mode of
inclusion of windshield head-up display and high-end infotainment in
luxury passenger cars. - By type of fuel, the BEVs (battery electric vehicles) are expected to grow at the fastest rate.
- North America and Europe dominate the market. However, in future, it would be
the Asia-Pacific taking the pie. This could be attributed to the rising
awareness amongst the people regarding air pollution. Also, companies
in countries like Japan, Korea, China, and India are looking forward to
make better inroads to automotive cockpit electronics market.
How is the automotive cockpit electronics market structured?
The key players in the automotive cockpit electronics market include
Continental AG, Visteon Corporation, Robert Bosch GmbH, Harman
International, and Delphi Automotive PLC. As of now, automotive OEMs
like General Motors, Volkswagen AG, and Daimler AG employ automotive
cockpit electronics.
The players mentioned above are onto the inorganic expansion mode to
strengthen their foothold. At the same time, on the organic front,
Harman Automotive has its constellation of connected vehicle solutions
as well as services for motor vehicle and automotive industries.
Covid-19 Effect on Automotive Cockpit Electronics market
The outbreak of Covid-19 has left almost the entire world in a fix, and
automotive cockpit electronics market is no exception. With
partial/total lockdowns inflicted all across, the OEMs have curbed the
functioning of automotive cockpit electronics as the end-users are also
not into full operation. This scenario is likely to continue till
mid-2021 (till Covid-19 vaccine would probably be in place).
Analyst’s Viewpoint
“The global automotive cockpit electronics market is expected to go great
guns in the wake of battery electric vehicles being in demand. However,
to see this market re-flourishing, the Covid-19 phase needs to pass”.
Conclusion
The global automotive cockpit electronics market is expected to witness
transition in terms of revenue generation post-Covid-19 era. Till then,
sustenance would be needed in the form of strategic planning.
Key Market Players
Major companies operating in the automotive cockpit electronics market are
Robert Bosch GmbH, Visteon Corporation, Alpine Electronics Inc,
Panasonic Corporation, Continental AG, Garmin Ltd, DENSO CORPORATION,
Harman International Industries Inc, Clarion Company Ltd, Delphi
Automotive Plc, among others. These companies are making new investments
to improve their technology in order to retain their competitiveness in
the industry.
Segment Analysis
Based on the product type, the global automotive cockpit electronics market
is segmented into market size and forecast (by value), infotainment
& navigation and audio & connectivity. Among these, the market
size and forecast is fragmented as information and controls (electronic
power assisted steering (EPAS) and tire pressure monitoring systems
(TPMS), head-up display). Also, the segment of infotainment and
navigation is further bifurcated as rear-seat entertainment and
navigation. Moreover, the segment of audio and connectivity is
classified as audio systems and wireless systems.
